Main Event is redefining what performance nutrition looks and tastes like. Developed at the UFC Performance Institute, Main Event was created to bring the same high standards applied to UFC athletes into everyday life.
Built alongside the UFC Performance Institute’s team of expert nutritionists, PhDs, trainers, and athletes, Main Event brings real-world performance expertise to every product. Each formula is intentionally developed to deliver functional, high-quality nutrition, with every ingredient chosen for a reason and earning its place.
Designed for people who expect more from the products they fuel with, Main Event combines performance-driven nutrition with great taste—without shortcuts or unnecessary ingredients. From training and work to whatever comes next, Main Event helps consumers stay fueled, focused, and ready to meet the moment.
Upper Cut® is the fastest-growing deli snacking brand, designed for life on the go and moments worth savoring. In a world that moves fast, we make snacking and hosting effortless with convenient, grab-n-go options that never compromise on flavor. Every tray is crafted with premium meats and cheeses, turning ordinary snacks into extraordinary experiences. From our traditional snacking trays to globally inspired flavors and vitality driven options for balance and energy, Upper Cut delivers elevated taste and premium ingredients straight to your kitchen. Whether you’re meal prepping, hosting, or grabbing a quick bite, Upper Cut makes every occasion A Cut Above.
At Fresh Cravings, we believe snacking should begin with fresh ingredients and bold flavors worth celebrating. That’s why we created our authentic, vibrant salsas, and flavor filled hummus—there’s a fresh snack to satisfy any craving! As a snacking brand, we Crave Goodness in all that we do, from creating high-quality products to giving back to the communities we serve; Fresh Cravings does not stop at simply putting forth the best recipes.
We’re on a mission to create insanely delicious mashups that fuse classic cuisines into mind-blowing masterpieces. From fusing global cuisines to reinventing comfort food favorites, every Mad Genius creation is an audacious, flavor-packed revolution. Why? Because we are a little mad and a little genius!
Paramount and FoodStory Brands have partnered to curate an elevated, authentic line of cowboy cuisine that brings the rustic, western roots of Paramount Network’s #1 hit television series, Yellowstone , to life in Americans’ kitchens. Yellowstone embodies the Dutton family’s rugged cowboy ethos with staples like high-quality coffee, must-have seasoning and rubs, tender Angus chili, a variety of breakfast meats, and more. Live the show. Taste the show!
We Partner with the World's Best Studios and Iconic Brands
To bring the best food stories to life.
We’re a team of food-obsessed innovators with expertise in branding, licensing, culinary R&D, product development, consumer insights & analytics, creative design, engaging social media, influencer and shopper marketing. Our passion is delivering disruptive innovation and speed-to-market solutions across food and beverage categories for the nation’s leading retailers. There are no limits to what we can do and the speed with which we can deliver.
Address:
FoodStory Brands, LLC
4020 E. Indian School Road
Phoenix, AZ 85018
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